Friday, November 16, 2007

Busy week and UMI

Busy week this week... been running round like a blue arsed fly and then sleeping at times I should be working...

Anyway... On a kind of roll today, re-shot all the pictures for my new e-book "Corporate Athlete Conditioning Handbook" so those will be done this weekend... along with my 12 days of fitness gift, which will be related to the same product... all ties in nicely

UMI: Have you set you UMI yet, what is your elevator pitch... the key to this weeks sessions is about getting our UMIs down on paper, write 10 variations, start using them in all your conversations... We are no longer a Personal Trainers we are free men(and women), who do you help, why should they care... what makes you... well YOU.

Mine is

"I help really busy professionals/people achieve more with their amateur sporting interests"... this normally leads onto the NEXT questions!

"I am an ex-IT professional you was chained to my desk for hour upon hour, as such I have a unique understanding of the impact this environment can have on your body, and how the time restrictions can impact your sporting passions."

"Results are achieved by following the 5 GetFit fundamentals of training to get the very best performance, health and fitness out of every client!"

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