How valuable is my time?

DEMAND - In Luxembourg there are very few highly trained, highly skilled personal trainers. The majority of the "industry" in this area have little or no qualifications so the standard of training is very poor. As such the demand for high quality personalised training programs delivered by professionals that can cater for the unique demands for each individual.

ABILITY - My ability to provide this is strong, I have demonstrable results of my abilities to train people of different backgrounds with a variety of sporting interests. I have written a number of articles, appeared on the local radio station as an expert and been quoted in local publications on a variety of health and fitness topics. I am also training a new trainer to deliver the same standard of programs to widen my ability to train more people

DIFFICULTY TO REPLACE - It is becoming more difficult to replace me in my local community, as my knowledge and experience increases all the time. I not only continue to progress my own education, but also widen my reach to many parts of the local community including dealing with local sports clubs and local interest groups. There are no other trainers in Luxembourg even touching on this level of reach and deapth of knowledge.

OUTCOME - All this means I am currently able to demand an 80 Euro per hour fee for my 1-to-1 personal training which is almost the highest in the Luxmebourg. I also train many clients on a semi-private training basis, bringing in as much as 120 Euro for an hours worth of work! My other trainer also delivers training on a semi-private training basis of which I take approximately 40% of her fees too. At the moment this means I bring in approximately 4-6,000 Euro per month. With more trainers expected to keep up with the growth of my business I expect this figure to double over the next few months.